Month: May 2021

Fighting misinformation: How to support the truth

Misinformation is dangerous. Incorrect, misleading, or out-of-context information – spread at the speed and ease of social media – can destroy reputations, move markets and even harm democratic institutions. We’re seeing it with anti-vaccine falsehoods and political conspiracy theories. According to research from the Pew Research Center, misinformation can transcend all sorts of issues. Unfortunately, …

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In-house or Agency? What to Consider When Expanding Your Home-Grown Marketing

As small businesses grow, they inevitably experience finance, operations, technology, sales, and marketing challenges. As a result, business owners must continually answer an influx of questions to improve their resources, be more agile, and stand out from their competition. With growth comes change, and each of these segments begins to transform into independent structures, so …

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Explaining the customer journey

Your customer’s journey in this digital world is both complex and evolving – particularly during and after the pandemic. Hany Anbar, ECU Communications’ director of user experience, explains some of the trends that brands face to capture customers, including the Seven Behavioral Principles you should understand to drive results. Hany’s expertise and experience entail a …

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