Blog Post

Keeping Audiences Engaged During the Summer

How to Keep Your Audiences Engaged During the Summer Don’t Let Your Advertising Plan Disappear Ahhh…summertime. Vacations, farmers’ markets, campfires, cookouts, and no more pencils, no more books, no more teachers’ dirty looks. Unfortunately for many advertisers, summertime can include the mistake of devoting too little attention to keeping audiences engaged during the summer. It’s …

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Measuring metrics blog part 2

Planning your marketing? Evaluate new media options

In the last blog we provided steps to help you evaluate your marketing results as you plan for another new (and unpredictable) year. The first step was to take stock of your marketing performance. This blog focuses on exploring potentially new media options for your advertising dollars and audience engagement. Step 2: What’s new? The …

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Marketing Planning Part 1

Assessing your 2021 marketing performance

Reflecting society at large, marketing has had another topsy-turvy year. Pandemic recovery is still under way. Supply chains are out of whack. Consumer confidence is on the rise but buying habits have changed, perhaps forever. So how in the world are you supposed to create a marketing plan for your business or organization in this …

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Measuring strategic communications

Marketing is all about metrics. Data-driven research, planning and implementation are the keys to successful campaigns. Paid advertising has many ways to track results. Digital campaigns can produce an immense amount of data. Clicks, conversions, shares, likes, impressions, interactions and much more – a treasure trove to understand trends and make decisions. While strategic communications, …

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Applying strategic communications to your next campaign

Our last blog introduced you to strategic communications and the benefits of earned media in marketing campaigns. We mentioned how tactics like news releases, media interviews, community engagement, events, social media posts, videos, photos, blogs, speeches, word of mouth, influencer engagement, crisis communications and more can accelerate and amplify your messages to your key audiences. …

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Strategic Communication

Strategic communications: A primer

Reaching your audiences where they are requires deft research and planning. With myriad media and limitless digital options, it’s harder than ever to figure out where to best spend your limited time, effort and money to reach your stakeholders. At the same time, the nation’s growing diversity demands alternatives to one-size-fits-all marketing solutions. The communications …

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