Digital Marketing
We design and execute dynamic digital campaigns that meet your audiences where they are.
Turning attention into action
- In-house media expertise across new and established channels
- Targeted delivery based on sophisticated audience profiles and platform best practices
- Analytics and tracking tools that enable ongoing campaign optimization
- Sophisticated reporting with recommendations to inform future decisions
Related News and Insights
Marketing to Generation Z Audiences
Marketing to Generation Z – Their Multitude and Buying Power Prove that Youth is Not Wasted on the Young Over the last 100 years in …
The Growing Power of Influencer Marketing
Consumers Are Listening – But Not Always Just to You The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may …
Headed in the Best Digital Marketing Direction?
GPS – Great Performing Strategy Are you headed in the best digital marketing direction? In today’s (and tomorrow’s) marketing world, digital is king. You already …
Employee Recruitment – Getting Creative
Employee Recruitment has become an increasingly difficult task for companies. With the “Great Resignation,” telecommuting, and companies struggling to compete for qualified candidates, recruitment advertising …
Entrepreneurship Right for You?
Is Entrepreneurship Right for You? The Explosion of Entrepreneurship also called “The Great Resignation” – or a better name, “The Great Empowerment” – is making …
Delivering your messages
Our last two blogs covered key messages – what they are and why they’re important to explain and promote your business. We’ll now focus on …
The rule of 3
We don’t know about you but it’s hard for the human brain to remember more than three things in a conversation, lecture or presentation. Three …
Creating your 2022 marketing plan
In the last blog we encouraged you to consider new options to enhance your marketing. Now we’ll provide some tips to help you create your …
Planning your marketing? Evaluate new media options
In the last blog we provided steps to help you evaluate your marketing results as you plan for another new (and unpredictable) year. The first …
Assessing your 2021 marketing performance
Reflecting society at large, marketing has had another topsy-turvy year. Pandemic recovery is still under way. Supply chains are out of whack. Consumer confidence is …
Measuring strategic communications
Marketing is all about metrics. Data-driven research, planning and implementation are the keys to successful campaigns. Paid advertising has many ways to track results. Digital …
Applying strategic communications to your next campaign
Our last blog introduced you to strategic communications and the benefits of earned media in marketing campaigns. We mentioned how tactics like news releases, media …
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