Digital Marketing

We design and execute dynamic digital campaigns that meet your audiences where they are.

The internet makes it easier than ever to reach the audiences that matter. But simply reaching them isn’t enough. To see returns, brands need to leave a lasting impression or inspire immediate action. In an online world filled with noise, that’s anything but easy. We’re here to help.

Turning attention into action

Guided by our “extreme close-up” philosophy, ECU develops digital strategies that put our clients’ audiences front and center. We dig deeper to understand their unique behaviors, attributes, and incentives. Then, we use that understanding to inform every choice we make about client campaigns—from messaging content and timing to channel selection. In our experience, when digital marketing is led by audience insights, success usually follows.

Related News and Insights

Use Summer Downtime to Work Up Digital Outreach

Federal Government Contractors – Use Summer Downtime to Work Up Digital Outreach for Fiscal Year-End Within the next 2 months, prior to end of fiscal …

Read More

Marketing to Generation Z Audiences

Marketing to Generation Z – Their Multitude and Buying Power Prove that Youth is Not Wasted on the Young Over the last 100 years in …

Read More
Influencer Marketing

The Growing Power of Influencer Marketing

Consumers Are Listening – But Not Always Just to You   The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may …

Read More
Digital Marketing Direction

Headed in the Best Digital Marketing Direction?

GPS – Great Performing Strategy Are you headed in the best digital marketing direction?  In today’s (and tomorrow’s) marketing world, digital is king. You already …

Read More
Recruiting Employees

Employee Recruitment – Getting Creative

Employee Recruitment has become an increasingly difficult task for companies.  With the “Great Resignation,” telecommuting, and companies struggling to compete for qualified candidates, recruitment advertising …

Read More
Entrepreneurship

Entrepreneurship Right for You?

Is Entrepreneurship Right for You?  The Explosion of Entrepreneurship also called “The Great Resignation” – or a better name, “The Great Empowerment” – is making …

Read More

Delivering your messages

Our last two blogs covered key messages – what they are and why they’re important to explain and promote your business. We’ll now focus on …

Read More

The rule of 3

We don’t know about you but it’s hard for the human brain to remember more than three things in a conversation, lecture or presentation. Three …

Read More

Creating your 2022 marketing plan

In the last blog we encouraged you to consider new options to enhance your marketing. Now we’ll provide some tips to help you create your …

Read More
Measuring metrics blog part 2

Planning your marketing? Evaluate new media options

In the last blog we provided steps to help you evaluate your marketing results as you plan for another new (and unpredictable) year. The first …

Read More
Marketing Planning Part 1

Assessing your 2021 marketing performance

Reflecting society at large, marketing has had another topsy-turvy year. Pandemic recovery is still under way. Supply chains are out of whack. Consumer confidence is …

Read More

Measuring strategic communications

Marketing is all about metrics. Data-driven research, planning and implementation are the keys to successful campaigns. Paid advertising has many ways to track results. Digital …

Read More

Explore Our Services

Let's get closer

Want to learn how we can help you solve your most pressing communications challenges? Let’s talk!