Strategic Communications

We help clients better understand their audiences to optimize communications.

Ongoing technological change is redefining the nature and role of PR. Thanks to the rise of social media platforms, digital news applications, consumer review websites, and other online channels, information travels faster than ever—presenting brands with new challenges and opportunities.

Own your story

Our team includes certified PR specialists with deep expertise in reputation management and media relations. Combining their experience with our extensive creative and media capabilities, ECU offers a full suite of PR services that help organizations take control of their brand narrative. Whether our clients are looking for a proactive communications plan or a crisis management strategy after a data breach or disaster, we deliver creative, innovative solutions.

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Keeping Audiences Engaged During the Summer

How to Keep Your Audiences Engaged During the Summer Don’t Let Your Advertising Plan Disappear Ahhh…summertime. Vacations, farmers’ markets, campfires, cookouts, and no more pencils, …

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Diversify Your Workforce

How to Diversify Your Workforce

The Great American Melting Pot – How to Diversify Your Workforce The United States of America is a unique nation, for countless reasons.   The early …

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Marketing to Generation Z Audiences

Marketing to Generation Z – Their Multitude and Buying Power Prove that Youth is Not Wasted on the Young Over the last 100 years in …

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Influencer Marketing

The Growing Power of Influencer Marketing

Consumers Are Listening – But Not Always Just to You   The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may …

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Multicultural Impact

Multicultural Impact – A Diverse Workplace Makes for a Great Workplace

In this blog, we will talk about Multicultural Impact within your company.  Having a diverse workplace makes for a great workplace.  So, how do you …

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Digital Marketing Direction

Headed in the Best Digital Marketing Direction?

GPS – Great Performing Strategy Are you headed in the best digital marketing direction?  In today’s (and tomorrow’s) marketing world, digital is king. You already …

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Digital Marketing Trends

Digital Marketing Trends from 2021 to 2022

Digital marketing trends or methods of digital marketing outreach and platforms were already changing long before the global COVID-19 pandemic. A new era in online …

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Recruiting Employees

Employee Recruitment – Getting Creative

Employee Recruitment has become an increasingly difficult task for companies.  With the “Great Resignation,” telecommuting, and companies struggling to compete for qualified candidates, recruitment advertising …

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Logos and Branding, What to Consider

Important Things to Consider about Logo and Branding

Choosing a company name, logo and branding can be an excruciating process for many.  Yet, it’s a process that is crucial to the success of …

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Entrepreneurship

Entrepreneurship Right for You?

Is Entrepreneurship Right for You?  The Explosion of Entrepreneurship also called “The Great Resignation” – or a better name, “The Great Empowerment” – is making …

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In With the New – How Federal Agencies are Focused on Recruitment

Hiring qualified, young new talent…it’s a challenge faced by employers across all categories and industries, and the federal government is no exception. In fact, federal …

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Delivering your messages

Our last two blogs covered key messages – what they are and why they’re important to explain and promote your business. We’ll now focus on …

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