The rule of 3
We don’t know about you but it’s hard for the human brain to remember more than three things in a conversation, lecture or presentation. Three
News and Insights
We love sharing our ideas and perspectives on the trends shaping our industry, and hopefully, our insights can help you improve your work too. If you want to keep the conversation going, get in touch. We’re always happy to talk!
Who are you, anyway?
You’ve heard the question: So, what does your company do? How do you answer? It shouldn’t be too difficult. But like that elevator moment –
Creating your 2022 marketing plan
In the last blog we encouraged you to consider new options to enhance your marketing. Now we’ll provide some tips to help you create your
Planning your marketing? Evaluate new media options
In the last blog we provided steps to help you evaluate your marketing results as you plan for another new (and unpredictable) year. The first
Assessing your 2021 marketing performance
Reflecting society at large, marketing has had another topsy-turvy year. Pandemic recovery is still under way. Supply chains are out of whack. Consumer confidence is
Measuring strategic communications
Marketing is all about metrics. Data-driven research, planning and implementation are the keys to successful campaigns. Paid advertising has many ways to track results. Digital
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