Strategic Communications

We help clients better understand their audiences to optimize communications.

Ongoing technological change is redefining the nature and role of PR. Thanks to the rise of social media platforms, digital news applications, consumer review websites, and other online channels, information travels faster than ever—presenting brands with new challenges and opportunities.

Own your story

Our team includes certified PR specialists with deep expertise in reputation management and media relations. Combining their experience with our extensive creative and media capabilities, ECU offers a full suite of PR services that help organizations take control of their brand narrative. Whether our clients are looking for a proactive communications plan or a crisis management strategy after a data breach or disaster, we deliver creative, innovative solutions.

Related News and Insights

Delivering your messages

Our last two blogs covered key messages – what they are and why they’re important to explain and promote your business. We’ll now focus on …

Read More

The rule of 3

We don’t know about you but it’s hard for the human brain to remember more than three things in a conversation, lecture or presentation. Three …

Read More

Who are you, anyway?

You’ve heard the question: So, what does your company do? How do you answer? It shouldn’t be too difficult. But like that elevator moment – …

Read More

Creating your 2022 marketing plan

In the last blog we encouraged you to consider new options to enhance your marketing. Now we’ll provide some tips to help you create your …

Read More
Measuring metrics blog part 2

Planning your marketing? Evaluate new media options

In the last blog we provided steps to help you evaluate your marketing results as you plan for another new (and unpredictable) year. The first …

Read More
Marketing Planning Part 1

Assessing your 2021 marketing performance

Reflecting society at large, marketing has had another topsy-turvy year. Pandemic recovery is still under way. Supply chains are out of whack. Consumer confidence is …

Read More

Measuring strategic communications

Marketing is all about metrics. Data-driven research, planning and implementation are the keys to successful campaigns. Paid advertising has many ways to track results. Digital …

Read More

Applying strategic communications to your next campaign

Our last blog introduced you to strategic communications and the benefits of earned media in marketing campaigns. We mentioned how tactics like news releases, media …

Read More

Strategic communications: A primer

Reaching your audiences where they are requires deft research and planning. With myriad media and limitless digital options, it’s harder than ever to figure out …

Read More

Measuring success

After implementing the roadmap to establishing stellar recruitment strategies, marketers should start a journey of assigning value to each touchpoint to paint a compelling portrait …

Read More

Niche and global job boards

Job board platforms are crucial to any recruitment process. Along with employer websites, job boards offer an opportunity for talent to research the company before …

Read More

How to recruit top talent in today’s competitive market

Do you find yourself struggling to recruit top talent in this highly competitive market? The lack of qualified candidates may be due to the changing …

Read More

Explore Our Services

Let's get closer

Want to learn how we can help you solve your most pressing communications challenges? Let’s talk!