Brand Development

Marketing to Generation Z Audiences

Marketing to Generation Z – Their Multitude and Buying Power Prove that Youth is Not Wasted on the Young Over the last 100 years in the United States, there’s been a trend to categorize different generations based on their behaviors. There was the Greatest Generation – people born in the 1920s who volunteered to fight …

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Influencer Marketing

The Growing Power of Influencer Marketing

Consumers Are Listening – But Not Always Just to You   The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may ask, “What is that?” When you were a child, did you ever play “The Telephone Game?” It was also called “Whisper” or “Pass the Message.” A bunch of kids would …

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User Experience Is Top of Mind for the New US National Park Service (NPS) App

With more than 420 national parks, the official National Park Service app enables users to explore exciting parks near and far. It offers news, events, maps and visiting information, including visitor centers, lodging, ad other amenities. It even has a passport stamp to keep track of the parks you visit. ECU is particularly excited about …

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