customer experience

Marketing to Generation Z Audiences

Marketing to Generation Z – Their Multitude and Buying Power Prove that Youth is Not Wasted on the Young Over the last 100 years in the United States, there’s been a trend to categorize different generations based on their behaviors. There was the Greatest Generation – people born in the 1920s who volunteered to fight …

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Influencer Marketing

The Growing Power of Influencer Marketing

Consumers Are Listening – But Not Always Just to You   The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may ask, “What is that?” When you were a child, did you ever play “The Telephone Game?” It was also called “Whisper” or “Pass the Message.” A bunch of kids would …

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Digital Marketing Trends

Digital Marketing Trends from 2021 to 2022

Digital marketing trends or methods of digital marketing outreach and platforms were already changing long before the global COVID-19 pandemic. A new era in online advertising and marketing was dawning. The online world fast-forwarded from a new dawn to high noon in just months. Smart online marketers had to adapt their digital marketing and brand …

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How the best companies in the world are revolutionizing customer experience

How the best companies in the world are revolutionizing customer experience Companies are constantly searching for ways to improve their customer experience. The best ones, though, have gone a step further and transformed the process into an adventure — one that has been designed from start to finish with customer personal interests in mind.   …

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