The Great American Melting Pot – How to Diversify Your Workforce The United States of America is a unique nation, for countless reasons. The early settlers wanted a destination for all people to come and pursue new dreams and new opportunities. The foundation of America was based on the desire to pursue dreams not limited …
Marketing to Generation Z – Their Multitude and Buying Power Prove that Youth is Not Wasted on the Young Over the last 100 years in the United States, there’s been a trend to categorize different generations based on their behaviors. There was the Greatest Generation – people born in the 1920s who volunteered to fight …
Aside from making him an instant star, the viral video of Nathan Apodaca brought Ocean Spray, a tidal wave of free publicity in 2020 the company tapped into. Photo: Ocean Spray. The power of word-of-mouth is undeniable. For years, we’ve been told to “buy the hype” or that “word of mouth will make your brand …
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