manassasva

Influencer Marketing

The Growing Power of Influencer Marketing

Consumers Are Listening – But Not Always Just to You   The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may ask, “What is that?” When you were a child, did you ever play “The Telephone Game?” It was also called “Whisper” or “Pass the Message.” A bunch of kids would …

The Growing Power of Influencer Marketing Read More »

Digital Marketing Direction

Headed in the Best Digital Marketing Direction?

GPS – Great Performing Strategy Are you headed in the best digital marketing direction?  In today’s (and tomorrow’s) marketing world, digital is king. You already know that as a business owner or digital marketing specialist, and as a consumer. But if digital marketing is king, advancement in that sphere is the queen. The queen is …

Headed in the Best Digital Marketing Direction? Read More »

Digital Marketing Trends

Digital Marketing Trends from 2021 to 2022

Digital marketing trends or methods of digital marketing outreach and platforms were already changing long before the global COVID-19 pandemic. A new era in online advertising and marketing was dawning. The online world fast-forwarded from a new dawn to high noon in just months. Smart online marketers had to adapt their digital marketing and brand …

Digital Marketing Trends from 2021 to 2022 Read More »

Recruiting Employees

Employee Recruitment – Getting Creative

Employee Recruitment has become an increasingly difficult task for companies.  With the “Great Resignation,” telecommuting, and companies struggling to compete for qualified candidates, recruitment advertising and getting creative have never been more needed for HR departments. Current Job Market  Many markets are cyclical, real estate cycles between buyer’s and seller’s markets, and stock trading cycles …

Employee Recruitment – Getting Creative Read More »

Logos and Branding, What to Consider

Important Things to Consider about Logo and Branding

Choosing a company name, logo and branding can be an excruciating process for many.  Yet, it’s a process that is crucial to the success of your new business. The old saying goes, “You only get one chance to make a good first impression,” and your company branding is that first impression.  Unless you have a …

Important Things to Consider about Logo and Branding Read More »

Entrepreneurship

Entrepreneurship Right for You?

Is Entrepreneurship Right for You?  The Explosion of Entrepreneurship also called “The Great Resignation” – or a better name, “The Great Empowerment” – is making strides for 2022. One of the hard-to-find good needles in an ugly COVID-19 haystack is the expansion of new, independent freelancers and businesses in the U.S. and around the world. …

Entrepreneurship Right for You? Read More »

In With the New – How Federal Agencies are Focused on Recruitment

Hiring qualified, young new talent…it’s a challenge faced by employers across all categories and industries, and the federal government is no exception. In fact, federal agencies may have a steeper hill to climb than many private sector counterparts because so many government employees are approaching retirement, and the prospect of working for the federal government …

In With the New – How Federal Agencies are Focused on Recruitment Read More »