marketing

Logos and Branding, What to Consider

Important Things to Consider about Logo and Branding

Choosing a company name, logo and branding can be an excruciating process for many.  Yet, it’s a process that is crucial to the success of your new business. The old saying goes, “You only get one chance to make a good first impression,” and your company branding is that first impression.  Unless you have a …

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Entrepreneurship

Entrepreneurship Right for You?

Is Entrepreneurship Right for You?  The Explosion of Entrepreneurship also called “The Great Resignation” – or a better name, “The Great Empowerment” – is making strides for 2022. One of the hard-to-find good needles in an ugly COVID-19 haystack is the expansion of new, independent freelancers and businesses in the U.S. and around the world. …

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In With the New – How Federal Agencies are Focused on Recruitment

Hiring qualified, young new talent…it’s a challenge faced by employers across all categories and industries, and the federal government is no exception. In fact, federal agencies may have a steeper hill to climb than many private sector counterparts because so many government employees are approaching retirement, and the prospect of working for the federal government …

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In-house or Agency? What to Consider When Expanding Your Home-Grown Marketing

As small businesses grow, they inevitably experience finance, operations, technology, sales, and marketing challenges. As a result, business owners must continually answer an influx of questions to improve their resources, be more agile, and stand out from their competition. With growth comes change, and each of these segments begins to transform into independent structures, so …

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