technology

Using technology to wow customers and deliver stellar experiences

The rise of mobile internet and digital technology has created more opportunities for companies to reach their customers over the past few years. For some, this means using a website to share information or complete specific tasks. However, there are also plenty of other creative ways to leverage cutting-edge technology solutions to improve the customer …

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Explaining the customer journey

Your customer’s journey in this digital world is both complex and evolving – particularly during and after the pandemic. Hany Anbar, ECU Communications’ director of user experience, explains some of the trends that brands face to capture customers, including the Seven Behavioral Principles you should understand to drive results. Hany’s expertise and experience entail a …

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