U.S. Secret Service

The U.S. Secret Service is charged with protecting the nation’s highest elected leaders and foreign dignitaries, as well as safeguarding America’s financial infrastructure and payment systems. In 2019, the agency turned to ECU for a multi-channel recruitment initiative deploying targeted online and offline media assets across the nation.

Practice Areas

Communications Strategy and Planning, Creative, Web Design and Usability Testing, Recruitment Outreach, Media, Analytics

Campaign Highlights

Recruitment objectives targeted specific careers in high demand, showcased the uniqueness of the U.S. Secret Service mission, and established a steady pipeline of highly qualified, culturally diverse candidates for mission-critical and support positions across the organization. Among other highlights, ECU’s display ads outperformed other law enforcement campaigns by 857.17%.

Key Facts

  • Placed national, regional, and local recruitment advertising to support ongoing hiring initiatives and hard-to-fill openings
  • Planned and managed logistics for diversified special recruiting events
  • Customized campaign strategies for hard-to-fill positions
  • Advanced the U.S. Secret Service brand and developed messaging through digital and other media platforms
  • Extensively grew the U.S. Secret Service presence on LinkedIn, where followers now number 150K+
  • Exceeded recruitment goals of qualified and diverse applicants by 15% year-over-year

Drove 130% Increase in New User Traffic

Display Ads Delivered 460 Million Impressions Across Prominent Social Media and Premium Publisher Websites

Billboards Delivered 44,520,480 Impressions In 12 Weeks

More Work

App Development

Recruitment Advertising

Strategic Planning