Recruitment and Outreach

The U.S. Secret Service is charged with protecting the nation’s highest elected leaders and foreign dignitaries, as well as safeguarding America’s financial infrastructure and payment systems. In 2019, the agency turned to ECU for a multi-channel recruitment initiative deploying targeted online and offline media assets across the nation.

Recruitment objectives targeted specific careers in high demand, showcased the uniqueness of the U.S. Secret Service mission, and established a steady pipeline of highly qualified candidates for mission-critical and support positions across the organization.

Our strategy included the following services:

• Communications Strategy and Planning
• Web Design and Usability Testing
• Talent Acquisition
• Digital Media & Analytics

Accomplishments:

• Placed national and local recruitment advertising to support hiring initiatives and hard-to-fill openings.
• Planned and managed logistics for special recruiting events.
• Customized campaign strategies for hard-to-fill positions.
• Advanced the U.S. Secret Service brand and developed messaging through digital and other media platforms.
• Extensively expanded the U.S. Secret Service’s presence on LinkedIn, growing its audience to over 150K+ followers.
• ECU’s display ads outperformed other law enforcement campaigns by 857.17%.

Awards: MarCom Gold Award – 2020 Billboard & Geofencing Campaign.