As the nation’s leading foreign affairs agency, the U.S. Department of State plays an integral role in keeping Americans safe at home and overseas. Its members serve in more than 170 countries, performing a wide range of functions in support of U.S. diplomatic efforts.
ECU provided talent acquisition solutions to support the Department’s efforts to identify, educate, and recruit a large workforce, ensuring it could continue to execute its global mission.
Our strategy included the following services:
Accomplishments: This project focused on reaching and engaging a diverse pool of applicants to fill specialized positions across a wide range of skillsets. ECU supported six Bureaus, each with unique outreach and recruitment advertising needs, to attract the most competent and diverse workforce. Our team conducted research, developed strategy and creative, executed A/B testing, and managed multimedia planning and buying—including broadcast, social, geo-targeted and hyperlocal advertising, paid search, website development, and data analytics.
Awards: Hermes Gold Award – 2023 U.S. Department of State: Careers at U.S. DoS Website Redesign.
