The U.S. Marshals Service (USMS) is the nation’s oldest federal law enforcement agency. It’s involved in some of the world’s most high-profile criminal cases, and nearly every federal investigation. ECU conducted audience research, provided strategic messaging guidance, and modernized the USMS employer brand, enhancing its ability to compete with more visible federal law enforcement agencies for a relatively small pool of talent.

ECU developed a nationwide recruitment strategy to attract qualified applicants to become entry-level Deputy United States Marshals (DUSM) at the USMS.

Our strategy included the following services:

Digital Marketing
Strategic Communications
Talent Acquisition

Accomplishments:

Optimized existing recruitment tactics to take advantage of applicant-rich sources.
Conducted audience research and identified new outreach strategies to increase applicants.
Enhanced digital and print recruitment materials.
Social media optimization.
Comprehensive Outreach Plan.
Quantifiable Performance Metrics