media & analytics

ECU Communications is actively seeking a qualified Social Media Specialist that has two (2) years of experience collaborating with the SEO and Social Media team monitoring advertising platforms and campaigns.

Social Media Specialist Duties:

• Social media analysts use their creativity and marketing skills to help generate brand awareness, sales and promote customer service through social media networks.
• An analyst will study trends in social media, research popular social media platforms, study emerging social media tools, and observe how often those platforms and tools are used.
• For new businesses, social media analysts will study the audience that the industry is attempting to reach and offers them plans on how social media will work best for them and their business model. Analysts may write up reports for clients and team members to show them the strategies available to them. They may also alert clients about any potential problems or concerns that may arise.
• Manage and help to create marketing content to socialize and use for social media purposes (e.g., customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Build and nurture social media platform-specific communities and audiences
• Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
• Assist in link building campaigns in coordination with client SEO goals
• Provide analysis and recommendations as the program evolves and can be reviewed.
• Daily research and administer social media tools in support of clients’ social media strategy
• Monitor and evaluate social media results in coordination with client goals and benchmarks
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals
• Keep pace with social media and internet marketing industry trends and developments

Requirements:

• Bachelor's degree in Advertising, Marketing, Strategic Communications, or related field.
• Must have two (2) years of experience in social media marketing with demonstrated successes in campaign management.
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience working with popular social media advertising platforms found on Facebook, Twitter, and LinkedIn in particular
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, etc.) and popular social media management tools (TweetDeck, HootSuite, etc.)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS, WordPress, and website administrations
• Must be able to get cleared for a TS/SCI.

Ecucomm is an equal opportunity employer. U.S. citizenship is required.

Oversee technical, online advertising campaigns across various digital platforms.  Ensures accuracy of projects and timelines and achieves milestones. Manages media budgets and performs campaign analysis. Brings new online and digital ideas and opportunities while assisting with the creative digital concepts and development of those projects. The Digital Media Analyst manages online analytics, research and statistical data and presents to the client as needed.

JOB DUTIES & EXPECTATIONS:

• Ensuring that advertising messages align with the client or company objectives.
• Monitor the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders.
• Researching the current media landscape and keeping up to date with the latest media trends, technology changes that may affect/improve media campaigns.
• Determining the most situatable media mix given the nature of each client’s business, budget and preferred advertising media.
• Building and maintaining relationships with clients, advertising platforms and media influencers.
• Developing a cohesive digital strategy to specified targeting, recommendations, and creative insights to ensure a successful digital campaign. 
• Working with marketing managers to develop tactics that incorporate marketing efficiencies while supporting the priorities of the lines of business. 
• Responsible for SEM/SEO management that include set up and monitor campaigns on Google, Facebook, LinkedIn, and other platforms adjusting as needed to improve results.
• Launching and optimizing ads across all digital platforms, including but not limited to LinkedIn, Facebook, Instagram, YouTube, Twitter, and Google. 
• Contributing to the marketing campaign optimization through data analytics, providing recommendations to geographic marketing leaders, and developing plans to ensure data and process integration of the system that supports vital marketing processes.  
• Compiling monthly and annual budgets from federal and corporate marketing teams (work with agencies to ensure budgets adhere to, up to date, and media spend optimized across digital tactics). 
• Generating weekly, monthly, and quarterly performance reports and dashboards. Must be able to recognize and troubleshoot data anomalies. 
• Using web analytics tools to perform an in-depth analysis of conversion goals; perform landscape and competitive analyses, audience research, and other market research. Analyze and report on paid media campaign data and performance. 
• Create, analyze, and optimize paid search campaigns in Google and Social Media Ads focused on driving acquisition while meeting set Quality Score, CTR, Conversion Rate, and cost-per-acquisition benchmarks. 

REQUIREMENTS & SKILLS:

• Bachelor’s Degree or equivalent experience in marketing, communications, or related areas. 
• 2-4 years of experience in a digital marketing setting up, running, and managing paid media campaigns (digital campaigns, implementation, reporting, pay-per-click, analysis) / working with email and digital marketing technology (Google Ads, Facebook, and Tableau). 
• Must have the ability to apply and assimilate knowledge and new skills, as well as embrace modern marketing practices, platforms, and running paid media programs. 
• Exceptional problem solving, quantitative, analytical skills (practical experience) and content management system (CMS). 
• Knowledge of conversion rate optimization (CRO), UX, SEO, and content strategy best practices for websites. 
• Team player and high level of organization.

Ecucomm is an equal opportunity employer. U.S. citizenship is required.