Brand Development

Keeping Audiences Engaged During the Summer

How to Keep Your Audiences Engaged During the Summer Don’t Let Your Advertising Plan Disappear Ahhh…summertime. Vacations, farmers’ markets, campfires, cookouts, and no more pencils, no more books, no more teachers’ dirty looks. Unfortunately for many advertisers, summertime can include the mistake of devoting too little attention to keeping audiences engaged during the summer. It’s …

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Diversify Your Workforce

How to Diversify Your Workforce

The Great American Melting Pot – How to Diversify Your Workforce The United States of America is a unique nation, for countless reasons.   The early settlers wanted a destination for all people to come and pursue new dreams and new opportunities. The foundation of America was based on the desire to pursue dreams not limited …

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Marketing to Generation Z Audiences

Marketing to Generation Z – Their Multitude and Buying Power Prove that Youth is Not Wasted on the Young Over the last 100 years in the United States, there’s been a trend to categorize different generations based on their behaviors. There was the Greatest Generation – people born in the 1920s who volunteered to fight …

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Influencer Marketing

The Growing Power of Influencer Marketing

Consumers Are Listening – But Not Always Just to You   The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may ask, “What is that?” When you were a child, did you ever play “The Telephone Game?” It was also called “Whisper” or “Pass the Message.” A bunch of kids would …

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Multicultural Impact

Multicultural Impact – A Diverse Workplace Makes for a Great Workplace

In this blog, we will talk about Multicultural Impact within your company.  Having a diverse workplace makes for a great workplace.  So, how do you do this? The Melting Pot America, the big melting pot.  We recognize that the workplace hasn’t always been the best representation of broad diversity.  There are benefits to having a …

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Digital Marketing Direction

Headed in the Best Digital Marketing Direction?

GPS – Great Performing Strategy Are you headed in the best digital marketing direction?  In today’s (and tomorrow’s) marketing world, digital is king. You already know that as a business owner or digital marketing specialist, and as a consumer. But if digital marketing is king, advancement in that sphere is the queen. The queen is …

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Digital Marketing Trends

Digital Marketing Trends from 2021 to 2022

Digital marketing trends or methods of digital marketing outreach and platforms were already changing long before the global COVID-19 pandemic. A new era in online advertising and marketing was dawning. The online world fast-forwarded from a new dawn to high noon in just months. Smart online marketers had to adapt their digital marketing and brand …

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Recruiting Employees

Employee Recruitment – Getting Creative

Employee Recruitment has become an increasingly difficult task for companies.  With the “Great Resignation,” telecommuting, and companies struggling to compete for qualified candidates, recruitment advertising and getting creative have never been more needed for HR departments. Current Job Market  Many markets are cyclical, real estate cycles between buyer’s and seller’s markets, and stock trading cycles …

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Logos and Branding, What to Consider

Important Things to Consider about Logo and Branding

Choosing a company name, logo and branding can be an excruciating process for many.  Yet, it’s a process that is crucial to the success of your new business. The old saying goes, “You only get one chance to make a good first impression,” and your company branding is that first impression.  Unless you have a …

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Entrepreneurship

Entrepreneurship Right for You?

Is Entrepreneurship Right for You?  The Explosion of Entrepreneurship also called “The Great Resignation” – or a better name, “The Great Empowerment” – is making strides for 2022. One of the hard-to-find good needles in an ugly COVID-19 haystack is the expansion of new, independent freelancers and businesses in the U.S. and around the world. …

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