BrandDevelopment

Keeping Audiences Engaged During the Summer

How to Keep Your Audiences Engaged During the Summer Don’t Let Your Advertising Plan Disappear Ahhh…summertime. Vacations, farmers’ markets, campfires, cookouts, and no more pencils, no more books, no more teachers’ dirty looks. Unfortunately for many advertisers, summertime can include the mistake of devoting too little attention to keeping audiences engaged during the summer. It’s …

Keeping Audiences Engaged During the Summer Read More »

Influencer Marketing

The Growing Power of Influencer Marketing

Consumers Are Listening – But Not Always Just to You   The growing power of influencer marketing is very much like the “Telephone/Whisper” game. You may ask, “What is that?” When you were a child, did you ever play “The Telephone Game?” It was also called “Whisper” or “Pass the Message.” A bunch of kids would …

The Growing Power of Influencer Marketing Read More »

Multicultural Impact

Multicultural Impact – A Diverse Workplace Makes for a Great Workplace

In this blog, we will talk about Multicultural Impact within your company.  Having a diverse workplace makes for a great workplace.  So, how do you do this? The Melting Pot America, the big melting pot.  We recognize that the workplace hasn’t always been the best representation of broad diversity.  There are benefits to having a …

Multicultural Impact – A Diverse Workplace Makes for a Great Workplace Read More »

Digital Marketing Trends

Digital Marketing Trends from 2021 to 2022

Digital marketing trends or methods of digital marketing outreach and platforms were already changing long before the global COVID-19 pandemic. A new era in online advertising and marketing was dawning. The online world fast-forwarded from a new dawn to high noon in just months. Smart online marketers had to adapt their digital marketing and brand …

Digital Marketing Trends from 2021 to 2022 Read More »

Logos and Branding, What to Consider

Important Things to Consider about Logo and Branding

Choosing a company name, logo and branding can be an excruciating process for many.  Yet, it’s a process that is crucial to the success of your new business. The old saying goes, “You only get one chance to make a good first impression,” and your company branding is that first impression.  Unless you have a …

Important Things to Consider about Logo and Branding Read More »

In With the New – How Federal Agencies are Focused on Recruitment

Hiring qualified, young new talent…it’s a challenge faced by employers across all categories and industries, and the federal government is no exception. In fact, federal agencies may have a steeper hill to climb than many private sector counterparts because so many government employees are approaching retirement, and the prospect of working for the federal government …

In With the New – How Federal Agencies are Focused on Recruitment Read More »